The versatility of video is unquestionable. An essential part of any marketing activity as the perfect vehicle to build awareness, lift emotions and drive sales. No wonder ambitious brands love the power of video. In fact, according to the annual video marketing study conducted by Wyzowl, the...
Stand out, a podcast from P2 Content Creators. A show for marketers, brand buffs and creatives who share a passion for stand out content. Hosted by David Flanagan, Director of Content and Strategy at P2....
According to the smart cookies at Wyzowl, 86% of businesses use video as a marketing tool. No surprises there. What did catch my attention was 1 out of every 10 businesses chose NOT to use video....
In times like these, don’t we all want something a little friendly and familiar?...
The other day we were working on a new campaign - boiling down what it is that needs to be done and working out the strategic role of the communications. In this particular instance we needed to educate shoppers about a new product that would...
I was reading James Clear’s book Atomic Habits recently (it’s great, I highly recommend it) and was reminded of Motion vs. Action. This got me thinking about how it applies to content creation, and how understanding the difference between the two can have a big...
If you hummed those last couple of words with a nostalgic grin on your face—you’ll know that Carlton Draught’s assertion was right—it was a very big ad. The fact that we all remember it 15 years on, hammers home the immediate and lasting efficacy of...
Finding ways to drive business and stand out is a daily challenge. Every market is competitive and cluttered with all sorts of video - explainers, introductions, how to tutorials, the unboxing of products, through to signature television commercials. A dense landscape - tricky to navigate. What...
If your marketing is not remarkable, you’re in effect invisible. And no marketer wants their brand, product or service to not be seen. If you want to stand out from the crowd and cut through the clutter - these are the bedrock principles in successful...
When it comes to standing out from the crowd - you don’t always have to be the loudest voice in the room. Far from it. Sometimes the most remarkable voices are those which speak softly. Sure, there is a time to be big, bold and bombastic....