According to the smart cookies at Wyzowl, 86% of businesses use video as a marketing tool. No surprises there. What did catch my attention was 1 out of every 10 businesses chose NOT to use video....

    The other day we were working on a new campaign - boiling down what it is that needs to be done and working out the strategic role of the communications. In this particular instance we needed to educate shoppers about a new product that would...

    Finding ways to drive business and stand out is a daily challenge. Every market is competitive and cluttered with all sorts of video - explainers, introductions, how to tutorials, the unboxing of products, through to signature television commercials. A dense landscape - tricky to navigate. What...

    If your marketing is not remarkable, you’re in effect invisible. And no marketer wants their brand, product or service to not be seen. If you want to stand out from the crowd and cut through the clutter - these are the bedrock principles in successful...

    When it comes to standing out from the crowd - you don’t always have to be the loudest voice in the room. Far from it. Sometimes the most remarkable voices are those which speak softly. Sure, there is a time to be big, bold and bombastic....

    There are plenty of ways for a brand to stand out and cut through the cultural clutter. The most dominant is to enforce a recognisable visual identity with a distinctive appearance and character of its own. We’re all very much familiar with the ‘visual’ aspect of...