There are plenty of ways for a brand to stand out and cut through the cultural clutter. The most dominant is to enforce a recognisable visual identity with a distinctive appearance and character of its own. We’re all very much familiar with the ‘visual’ aspect of...
It’s becoming more difficult for brands to stand out from the crowd, there are no new ideas, and everything’s been done before. Or, so they say. This week we reflect on how brand partnerships can lead to some out-of-the-box thinking. The marketing team at Subaru...
Client: Fetch Issue: Fetch completed a world class upgrade of their product User Interface. A transformation that introduced new features to access all the shows and movies we love to watch. The challenge for P2 was to embrace the new design and showcase the sleek new experience in...
Balancing the Grind with David C Flanagan, Director of Content & Strategy at P2, originally published in Balance The Grind. 1) To kick things off, could you tell us a little about your career background and current role? I’ve enjoyed a rather playful career. Rubbing shoulders with...
As marketers, we’re trained to think on our toes - making calls every day that keep our brands relevant, distinctive and alluring. A juggle and a thrill. We also appreciate the only real certainty is uncertainty. Consumer sentiment ebbs and flows. Competitors tik and tak. Cultural...
Client: Ethical Strategies / SANOFI Objective: Encourage parents to vaccinate their children. Challenge: With an overload of health advice, being able to cut through the clutter is harder than ever. Being able to create new content remotely brings a further level of difficulty. Solution: Assemble a remotely based team of P2 content...
Now might not be an obvious time for brands to be actively marketing. We’re all feeling at odds and nothing is normal. Some brands might be best served by remaining relatively quiet. Some brands should be ‘doing’ more and ‘saying’ less. But there are still...
A shared storage facility capable of handling 8K projects with multiple creators is essential for P2 to create content at pace. P2 Senior Art Director and Designer, Josh McEvoy explains why in this exclusive interview with leading content and technology publisher: C+T Magazine. As creators of...
How? Animation! Give us a yell. When your marketing needs increase, but your production options reduce - animated video production becomes a smart alternative. Animation can be developed remotely. Animation can take any form. Animation can convey any message. In a time when traditional production is not feasible - consider how...
Stand out, a podcast from P2 Content Creators. A show for marketers, brand buffs and creatives who share a passion for stand out content. Hosted by David Flanagan, Director of Content and Strategy at P2. Todays topic of conversation is a bit of a passion point...