ISSUE Traditional retail mechanics are fast running out of steam. The once attractive 30% discount has grown to an impossibly sharp 70% price drop in order to appeal to a price sensitive market. By the time we reach July the situation dropped to unfathomable depths with countless...
You know that statistic that gets thrown about - the one about how many ads we are bombarded with each day? Some crazy figure that seems to get bigger each time. Is it 50? nah, 500? hardly, some claim up to 5,000 ads a day...
This marketing conundrum surfaced at the recent Intrigue Marketing Summit I attended. It’s a subject that often gets raised when we talk stand out content. It got me thinking - is it a useful distinction to make - or an irrelevant distraction to the broader...
NEVER. NOT. BE REMARKABLE. "Ready, fire, aim. Just getting on building momentum. You're ready enough, fire into action and then you build enough expertise around you to figure out what the true aim is." – David Flanagan In this RevThinking podcast, Joel Pilger speaks with our very...
Simon Sinek, one of the world's most popular marketing commentators, makes the point “If you're not remarkable, you’re invisible”. And no brand ever wants to be that. Imagine. The horror. For brands to have a fighting chance of being remarkable – they first require a disciplined...
OK - this is not a public demonstration of my fat fingered arithmetic. No, this is about the inherent benefits of a ‘mutually beneficial brand collaboration’. Yep - that occurrence whereby two brands cohabit an idea, one concept fostered to provide success for both. An...
So tell me what you want, what you really, really want I wanna, (ha) I wanna, (ha) I wanna, (ha) I wanna, (ha) I wanna really, really, really wanna zigazig ah Posh, Ginger, Sporty, Baby and Scary - they knew how to pen a pop anthem didn’t they?...
It’s true, however trite it may sound, but all good journeys start with that fabled ‘first step’. Starting the process and building momentum are essential. Without which, projects run the risk of becoming stagnant, ending up a lingering Action Point that eventually gets dropped from...
Life is difficult and complicated. Quite the opposite of a brilliant brief. Great briefs follow the K.I.S.S principle. No, not over-the-top, excessive power rock ballad style. No, not full face paint and protruding tongue. Not even the ‘turn it up to 11 loud in your face...