Stand out, a podcast from P2 Content Creators. A show for marketers, brand buffs and creatives who share a passion for stand out content. Hosted by David Flanagan, Director of Content and Strategy at P2....
If your marketing is not remarkable, you’re in effect invisible. And no marketer wants their brand, product or service to not be seen. If you want to stand out from the crowd and cut through the clutter - these are the bedrock principles in successful...
When it comes to standing out from the crowd - you don’t always have to be the loudest voice in the room. Far from it. Sometimes the most remarkable voices are those which speak softly. Sure, there is a time to be big, bold and bombastic....
There are plenty of ways for a brand to stand out and cut through the cultural clutter. The most dominant is to enforce a recognisable visual identity with a distinctive appearance and character of its own. We’re all very much familiar with the ‘visual’ aspect of...
It’s becoming more difficult for brands to stand out from the crowd, there are no new ideas, and everything’s been done before. Or, so they say. This week we reflect on how brand partnerships can lead to some out-of-the-box thinking. The marketing team at Subaru...
As marketers, we’re trained to think on our toes - making calls every day that keep our brands relevant, distinctive and alluring. A juggle and a thrill. We also appreciate the only real certainty is uncertainty. Consumer sentiment ebbs and flows. Competitors tik and tak. Cultural...
Now might not be an obvious time for brands to be actively marketing. We’re all feeling at odds and nothing is normal. Some brands might be best served by remaining relatively quiet. Some brands should be ‘doing’ more and ‘saying’ less. But there are still...
How? Animation! Give us a yell. When your marketing needs increase, but your production options reduce - animated video production becomes a smart alternative. Animation can be developed remotely. Animation can take any form. Animation can convey any message. In a time when traditional production is not feasible - consider how...
Stand out, a podcast from P2 Content Creators. A show for marketers, brand buffs and creatives who share a passion for stand out content. Hosted by David Flanagan, Director of Content and Strategy at P2. Todays topic of conversation is a bit of a passion point...