It’s becoming more difficult for brands to stand out from the crowd, there are no new ideas, and everything’s been done before. Or, so they say. This week we reflect on how brand partnerships can lead to some out-of-the-box thinking.

The marketing team at Subaru are what you might call a ‘well oiled machine’ – and whilst they are at the forefront of their game – they are always open to new ways to gain an advantage. The recent partnership P2 initiated with them and the University of Sydney is an excellent example of how brand partnerships can be a win/ win for all involved.



If you’re interested in hearing more about this wonderful partnership, you can listen to the full interview featuring Subaru and the University of Sydney right here 🙂

David Flanagan, Director of Content & Strategy, P2.

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