3-in-1 Air Rounder

We all want to be warmed in winter, cooled in summer and breathe purified air all year round – that’s why Breville created the 3-in-1 AirRounder.

The new campaign by P2 Content Creators builds on the impactful point of sale developed by the team at Mr.Wolf by dramatising the insight that the ‘air in our homes can be up to five times more polluted than the air outside’. Yuk right!? Given the increased amount of time we all spend inside at this time of the year, the new Breville AiRounder is exactly what we’ve been waiting for.

Candi Hart, Breville Head of Marketing ANZ remarked, “The quality of the air we breathe is essential to all families – at Breville we wanted to make a product that was versatile and capable of making sure we can all breathe easy all year round. The current campaign introduces these benefits, demonstrating how the AirRounder warms in winter, cools in summer and purifies all year round.”

Credits:
Breville:
Head of Marketing ANZ: Candi Hart
MultiMedia Manager: Peter Taueki
Trade Marketing Specialist: Olivia Balillie

P2:
General Manager: Marc Collister
Director of Content & Strategy: David Flanagan
Director: Mikey Hamer
Senior Producer: Hannah Day
Senior Motion Graphic Designers: Josh McEvoy, Jon Nightingale
Senior Editor: Kristian Mather
Editor: Grant Walls