I Got It At Amart
Product first, second and third.
These are the key ingredients for AMART. This bold campaign was designed to celebrate the exceptional quality of design that can be found at an unbelievable price. Showcasing the furniture on a white set instantly draws attention to the quality design and finish of each piece. Injecting a sense of urgency and screaming value is the countdown, price device. A powerful graphic designed to highlight the “Cost Saving”, the “Limited Time”, plus the “Actual Sale Price”.
To make sure the campaign really cut through and stood out, the voice over was used to joyfully describe the furniture in terms not commonly used to spruik chairs, tables or beds.
“To get into my bedroom – you need to be good looking – laid back – with cute wooden feet!?”