Great Australian Detour with Andrew Daddo
The open road beckons. In this new commercial for Subaru we follow a young family as they ‘enjoy the long way’ to their holiday destination. Meeting colourful characters and colourful locations along the way. An excellent collaboration by P2 with the highly talented Director, Gemma Lee, working with the gun team at The Works to bring this charming story to life.
Filmed on location in Berry, NSW – the team created another welcome addition to Subaru’s ongoing brand narrative, celebrating how ‘every moment is a chance to do’. An expression which took greater meaning post lock-down when families began to celebrate the everyday moments that are there. When you take the time to look for them.
“Subaru Great Australian Detour” spearheads the first campaign from the brand for 2021.
Film Production: P2 Content Creators
Director: Gemma Lee
Creative / Post: The Works
Client: Subaru Australia