Then Now Always

A wine with a proud heritage is something to celebrate. The idea for this commercial was to show how HARDYS WINE has been present THEN. NOW. ALWAYS. Working with a concept from The Works, P2 employed a sophisticated filming technique which harnessed the smooth moves of a robotic camera arm. The story reveals characters enjoying HARDYS WINE throughout multiple stages of their lives – as entrepreneurs and then as company owners, at an engagement lunch and then at an anniversary dinner. Cheers!

Credits:

Director: Harrison Woodhead
General Manager: Marc Collister
Director of Content & Strategy: David Flanagan
Senior Motion Graphic Designers: Josh McEvoy, Jon Nightingale
Senior Editor: Kristian Mather
Editor: Grant Walls
Creative: The Works