I was reading James Clear’s book Atomic Habits recently (it’s great, I highly recommend it) and was reminded of Motion vs. Action. This got me thinking about how it applies to content creation, and how understanding the difference between the two can have a big...
If you hummed those last couple of words with a nostalgic grin on your face—you’ll know that Carlton Draught’s assertion was right—it was a very big ad. The fact that we all remember it 15 years on, hammers home the immediate and lasting efficacy of...
Finding ways to drive business and stand out is a daily challenge. Every market is competitive and cluttered with all sorts of video - explainers, introductions, how to tutorials, the unboxing of products, through to signature television commercials. A dense landscape - tricky to navigate. What...
If your marketing is not remarkable, you’re in effect invisible. And no marketer wants their brand, product or service to not be seen. If you want to stand out from the crowd and cut through the clutter - these are the bedrock principles in successful...
There are plenty of ways for a brand to stand out and cut through the cultural clutter. The most dominant is to enforce a recognisable visual identity with a distinctive appearance and character of its own. We’re all very much familiar with the ‘visual’ aspect of...
It’s becoming more difficult for brands to stand out from the crowd, there are no new ideas, and everything’s been done before. Or, so they say. This week we reflect on how brand partnerships can lead to some out-of-the-box thinking. The marketing team at Subaru...
Client: Fetch Issue: Fetch completed a world class upgrade of their product User Interface. A transformation that introduced new features to access all the shows and movies we love to watch. The challenge for P2 was to embrace the new design and showcase the sleek new experience in...
Balancing the Grind with David C Flanagan, Director of Content & Strategy at P2, originally published in Balance The Grind. 1) To kick things off, could you tell us a little about your career background and current role? I’ve enjoyed a rather playful career. Rubbing shoulders with...
As marketers, we’re trained to think on our toes - making calls every day that keep our brands relevant, distinctive and alluring. A juggle and a thrill. We also appreciate the only real certainty is uncertainty. Consumer sentiment ebbs and flows. Competitors tik and tak. Cultural...
