Client: Ethical Strategies / SANOFI Objective: Encourage parents to vaccinate their children. Challenge: With an overload of health advice, being able to cut through the clutter is harder than ever. Being able to create new content remotely brings a further level of difficulty. Solution: Assemble a remotely based team of P2 content...
A shared storage facility capable of handling 8K projects with multiple creators is essential for P2 to create content at pace. P2 Senior Art Director and Designer, Josh McEvoy explains why in this exclusive interview with leading content and technology publisher: C+T Magazine. As creators of...
How? Animation! Give us a yell. When your marketing needs increase, but your production options reduce - animated video production becomes a smart alternative. Animation can be developed remotely. Animation can take any form. Animation can convey any message. In a time when traditional production is not feasible - consider how...
Stand out, a podcast from P2 Content Creators. A show for marketers, brand buffs and creatives who share a passion for stand out content. Hosted by David Flanagan, Director of Content and Strategy at P2. Todays topic of conversation is a bit of a passion point...
ISSUE Traditional retail mechanics are fast running out of steam. The once attractive 30% discount has grown to an impossibly sharp 70% price drop in order to appeal to a price sensitive market. By the time we reach July the situation dropped to unfathomable depths with countless...
This marketing conundrum surfaced at the recent Intrigue Marketing Summit I attended. It’s a subject that often gets raised when we talk stand out content. It got me thinking - is it a useful distinction to make - or an irrelevant distraction to the broader...
NEVER. NOT. BE REMARKABLE. "Ready, fire, aim. Just getting on building momentum. You're ready enough, fire into action and then you build enough expertise around you to figure out what the true aim is." – David Flanagan In this RevThinking podcast, Joel Pilger speaks with our very...
Simon Sinek, one of the world's most popular marketing commentators, makes the point “If you're not remarkable, you’re invisible”. And no brand ever wants to be that. Imagine. The horror. For brands to have a fighting chance of being remarkable – they first require a disciplined...
