Every Child Needs A Champion
Barnardos Australia believes that ‘every child needs a champion’. Truth is, there are lots of kids in need. And not enough care. The tragic reality is that every day in Australia there are over 1,300 reports of child abuse or neglect (AIHW 19-20).
Many children live in unsafe homes, with poor nutrition and poor hygiene. In this campaign Barnardos is not looking for donations or sponsors or fundraisers. They are looking for that rare breed of person with extra love to give. An extra room to share. An extra meal. They’re looking for people who genuinely care.
The foster carer recruitment campaign was written and animated by the caring team at P2.
Natalie Logan: Head of Brand and Marketing
Irene Saunders: Head of Communications, PR and Media
Marc Collister: GM and Partner
Josh McEvoy: Art Director and Partner
David Flanagan: Director of Content & Strategy
Aaron Stannard: Animator
Jon Nightingale: Animator
Anna Philippova: Illustrator
Rob Morrison: Copywriter
Kristian Mather: Senior Editor
Grant Walls: Editor