Star Wars ‘I Am Your Father’
The furniture market is fierce and relentlessly difficult for retailers to stand out – so when Fantastic Furniture briefed P2 on their need to lure family shoppers back in store, the scale of the task was clear. Using the new line of STAR WARS bedroom furniture – a series of videos were created announcing this iconic range was not from a galaxy far, far away – but found at the local Fantastic Furniture store.
Using well known scenes from the famous movie franchise, a tongue-in-cheek parody took shape showcasing the exciting new range.
“Feedback on the campaign has been exceptional – particularly from stores – they LOVE it. Sales wise, we’re currently doing double the expected forecast!! So awesome news all round!” Jacqui Hawkins GM Marketing