Ambitious brands know exactly what motivates their customers and use video as a means of reaching them across every media platform. There is a method to their madness and a strategy to their swagger. Ambition not only favours the brave, ambition rewards those who are relentless...
If your marketing is not remarkable, you’re invisible. To stand out and cut through, every ambitious brand needs to understand what motivates their customers in order to carefully craft a strategic sales story that is competitive and compelling. With expert guidance, brands express this point...
A study by the big brains at Forbes uncovered a data point that blew my little socks off. Reportedly, “viewers retain 95% of the information after watching a video, versus a measly 10% retention gained from reading text”. That’s pretty newsworthy. So - not wanting to miss out...
According to a recent ‘Zenith Advertising Expenditure’ report, global advertising spend is expected to hit US$669 billion this year, US$40 billion more than what was spent prior to Covid’s arrival last year. Pulling focus on what that looks like in Australia, the report predicts ad...
In 1993, husband and wife Rocky Morton and Annabel Jankel co-directed the film Super Mario Bros. At the time, it was the first big-budget movie adaptation of a videogame and was highly anticipated by video game fans and movie buffs alike. Unfortunately, it was a massive...
If a picture is worth a thousand words, how much is an animation worth? How many more things can be said—or not said—in one powerful animated video? How many more heads will be turned, informed, persuaded? The answer is, according to the latest statistics, a whole lot...
Father Christmas. Vampires. Pixies at the bottom of the garden. Once upon a time these were all real. Definitely not figments of a childish imagination. No one on the face of this beautiful big blue planet could persuade me otherwise. I’m sure you’ve got your...