If your marketing is not remarkable, you’re invisible. To stand out and cut through, every ambitious brand needs to understand what motivates their customers in order to carefully craft a strategic sales story that is competitive and compelling. With expert guidance, brands express this point...

According to the smart cookies at Wyzowl, 86% of businesses use video as a marketing tool. No surprises there. What did catch my attention was 1 out of every 10 businesses chose NOT to use video....

    If a picture is worth a thousand words, how much is an animation worth? How many more things can be said—or not said—in one powerful animated video? How many more heads will be turned, informed, persuaded? The answer is, according to the latest statistics, a whole lot...

    Father Christmas. Vampires. Pixies at the bottom of the garden. Once upon a time these were all real. Definitely not figments of a childish imagination. No one on the face of this beautiful big blue planet could persuade me otherwise. I’m sure you’ve got your...

    The other day we were working on a new campaign - boiling down what it is that needs to be done and working out the strategic role of the communications. In this particular instance we needed to educate shoppers about a new product that would...