Product first, second and third. These are the key ingredients for AMART. This bold campaign was designed to celebrate the exceptional quality of design that can be found at an unbelievable price. Showcasing the furniture on a white set instantly draws attention to the quality...
The open road beckons. In this new commercial for Subaru we follow a young family as they ‘enjoy the long way’ to their holiday destination. Meeting colourful characters and colourful locations along the way. An excellent collaboration by P2 with the highly talented Director, Gemma...
Inspired by the notion that it is not always the ‘loudest voice in the room’ that garners the most attention, our content team created a short animation that taps into the powerful beauty of the ‘quietest voice in the room’ to illustrate how as a...
What was the project and how did it come to be? The University of Sydney has an ongoing programme consisting of a cross disciplinary cohort of students that work on real business briefs directly with real businesses. Once P2 Content Creators discovered this, the idea of...
Fetch completed a world class upgrade of their product User Interface. P2 created a refined animation to highlight the ease of accessing the best in movie and TV shows via the intuitive new user interface. The end result is a fluid, impactful sequence of motion...
Crafted content takes a massive amount of effort and coordination. When these collide a powerful combination occurs that jettisons brands into plain sight. You get that same feeling with P2 Drummer. Credits: Creative: P2 Content Creators Performance: Skarlett Saramore ...
GETAWAY is Australia’s longest-running travel and lifestyle TV show (debuting May 1992). A show beloved by generations of audiences with an instantly recognisable look and tone. P2 refreshed the broadcast design, building on the legacy whilst appealing to a new audience....
The End Of Financial Year Sale event is crowded and chaotic. Not only is every car brand spruiking sharp deals - every other category is too. P2 enabled Subaru to stand out from this crowd by integrating the hugely popular theatrical family movie “THE SECRET LIFE...
As the furniture market becomes increasingly competitive, it is imperative for NICK SCALI to stand out. By shaking up market perceptions and by amplifying their ‘comfortably affordable luxury’ position, P2 elevated NICK SCALI beyond everyday bargain brands. Credits: Director - Brett Danton...
Citibank wanted to punch through the outdated withdrawal fees to challenge bank users to rethink their every day charges. Straight out of the Erensburgh-Bass school of thinking - this examples demonstrates how leveraging the distinct brand assets makes the Citibank point of difference crystal clear. Credits: Director -...