13 Aug Case Study: EASY

Client:

Fetch

Issue:

Fetch completed a world class upgrade of their product User Interface. A transformation that introduced new features to access all the shows and movies we love to watch. The challenge for P2 was to embrace the new design and showcase the sleek new experience in order to attract new users.

Insight:

The UI was central to celebrating how easy it is to access all your favourite entertainment.This naturally became the focus of this exciting new campaign conceived by the wonderfully talented Jason Ross from Ross Creative Council, and beautifully shot by the awesome team at Positive Ape.

Idea:

“All your entertainment, easy” is the promise of the campaign – therefore every element has been carefully considered to accentuate this claim. Everything from the banging new anthem by Camo & Krooked, perfectly titled “Loving you is easy”, to the representation of the world class content, all made available via one easy to use interface.

Impact:

P2 created a refined animation to highlight the seamlessness and ease of accessing all the best in Movie and TV shows via the intuitive new UI. The end result is a fluid, impactful sequence of motion design perfectly poised to accentuate the amazing content available from Fetch. As they say “All your entertainment, easy”.

Partners:

Ross Creative Council
Positive Ape

See the result

 
 
David Flanagan, Director of Content & Strategy, P2.
flanners@p2.com.au