06 May Case Study: SANOFI

Client:

Ethical Strategies / SANOFI

Objective:

Encourage parents to vaccinate their children.

Challenge:

With an overload of health advice, being able to cut through the clutter is harder than ever. Being able to create new content remotely brings a further level of difficulty.

Solution:

Assemble a remotely based team of P2 content creators.

Idea:

Use animated children’s drawings to communicate the importance of vaccinating children.

Execution:

Authentic content has the ability to shine and stand out. Always has. Always will. Whilst our designers are formidable artists, none can replicate the honest naivete of a child’s drawing. This being the case, our cunning designer Jon took advantage of working from home, and tasked his own children with the job of creating a wonderful series of children’s artwork – all inspired by the keywords ‘Influenza’, ‘Hospitals’ and ‘Fun’.

Result:

Producer Mikey pulls it all together into an engaging, craftily created animation that was produced entirely via ‘remote control’.

See the result

 
 
David Flanagan, Director of Content & Strategy, P2.
flanners@p2.com.au