Father Christmas. Vampires. Pixies at the bottom of the garden. Once upon a time these were all real. Definitely not figments of a childish imagination. No one on the face of this beautiful big blue planet could persuade me otherwise. I’m sure you’ve got your...
The other day we were working on a new campaign - boiling down what it is that needs to be done and working out the strategic role of the communications. In this particular instance we needed to educate shoppers about a new product that would...
I was reading James Clear’s book Atomic Habits recently (it’s great, I highly recommend it) and was reminded of Motion vs. Action. This got me thinking about how it applies to content creation, and how understanding the difference between the two can have a big...
If you hummed those last couple of words with a nostalgic grin on your face—you’ll know that Carlton Draught’s assertion was right—it was a very big ad. The fact that we all remember it 15 years on, hammers home the immediate and lasting efficacy of...
Finding ways to drive business and stand out is a daily challenge. Every market is competitive and cluttered with all sorts of video - explainers, introductions, how to tutorials, the unboxing of products, through to signature television commercials. A dense landscape - tricky to navigate. What...
Client: Fetch Issue: Fetch completed a world class upgrade of their product User Interface. A transformation that introduced new features to access all the shows and movies we love to watch. The challenge for P2 was to embrace the new design and showcase the sleek new experience in...
Balancing the Grind with David C Flanagan, Director of Content & Strategy at P2, originally published in Balance The Grind. 1) To kick things off, could you tell us a little about your career background and current role? I’ve enjoyed a rather playful career. Rubbing shoulders with...
Client: Ethical Strategies / SANOFI Objective: Encourage parents to vaccinate their children. Challenge: With an overload of health advice, being able to cut through the clutter is harder than ever. Being able to create new content remotely brings a further level of difficulty. Solution: Assemble a remotely based team of P2 content...
A shared storage facility capable of handling 8K projects with multiple creators is essential for P2 to create content at pace. P2 Senior Art Director and Designer, Josh McEvoy explains why in this exclusive interview with leading content and technology publisher: C+T Magazine. As creators of...
ISSUE Traditional retail mechanics are fast running out of steam. The once attractive 30% discount has grown to an impossibly sharp 70% price drop in order to appeal to a price sensitive market. By the time we reach July the situation dropped to unfathomable depths with countless...