NEVER. NOT. BE REMARKABLE.     "Ready, fire, aim. Just getting on building momentum. You're ready enough, fire into action and then you build enough expertise around you to figure out what the true aim is." – David Flanagan     In this RevThinking podcast, Joel Pilger speaks with our very...

    Simon Sinek, one of the world's most popular marketing commentators, makes the point “If you're not remarkable, you’re invisible”. And no brand ever wants to be that. Imagine. The horror. For brands to have a fighting chance of being remarkable – they first require a disciplined...

    OK - this is not a public demonstration of my fat fingered arithmetic. No, this is about the inherent benefits of a ‘mutually beneficial brand collaboration’. Yep - that occurrence whereby two brands cohabit an idea, one concept fostered to provide success for both. An...

    So tell me what you want, what you really, really want I wanna, (ha) I wanna, (ha) I wanna, (ha) I wanna, (ha) I wanna really, really, really wanna zigazig ah Posh, Ginger, Sporty, Baby and Scary - they knew how to pen a pop anthem didn’t they?...

    It’s true, however trite it may sound, but all good journeys start with that fabled ‘first step’. Starting the process and building momentum are essential. Without which, projects run the risk of becoming stagnant, ending up a lingering Action Point that eventually gets dropped from...

    Life is difficult and complicated. Quite the opposite of a brilliant brief. Great briefs follow the K.I.S.S principle. No, not over-the-top, excessive power rock ballad style. No, not full face paint and protruding tongue. Not even the ‘turn it up to 11 loud in your face...